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True change and catharsis

Adaptability is more important for survival than anything else, however, conscious adaptability—an exclusively human trait, is what permits us to truly thrive. Conscious adaptability is a result of the self-aware mind—a mind that has the capability to separate itself from its environment and, in more advanced states, from itself as well. It is an adaptable conscience—a mind capable of scrutinizing itself, that is capable of bringing about conscious changes in itself and, concurrently, in its environment and experience.

I believe humans are the only creatures on this planet who are capable of conscious adaptability since we have demonstrated a conscious desire and willingness to change things—within and without—that don’t suit our existence. This unique ability to desire change brings us to an important aspect of human life—Catharsis. Cathartic experience is not a few-times thing. We regularly experience catharsis on a small scale through many events in our daily lives—events that we soon forget about, or don’t directly notice, but that leave us with a feeling of lightness and confidence. A consciously engineered cathartic experience can be quite healing, alleviating, uplifting and groundbreaking for a human mind weighed down by stagnation.

Conscious observation allows people to initiate catharsis in their lives—a change in attitude towards a difficult person, difficult situation or simply, a change that results in a favorable outcome. We all know certain change is good for us. We all know the steps we need to take to bring about that change—but we resist. We resist not because we are afraid—we resist because we are comfortable. And our comfort-addicted mind creates an illusion of fear towards change—fear of the unknown!

But every once in a while, our real mind—the conscious mind—takes over and pushes for change, perhaps out of survival, perhaps for evolution or perhaps our intelligence does it for posterity—it doesn’t matter! What matters is that each time we experience an honest change, we also experience along with it a catharsis—a purge from the old, heavy, unyielding oppression we refer to as “an un-quiet mind”. The moment of clarity, peace and harmony is the result of a cathartic experience we refer to as “true change”.  

The butterfly effect of change

Change is usually associated with removing something from our daily routines, or adding something to the mix. This addition and deletion “changes things up a bit” and adds a level of excitement and freshness to a familiar routine. While excitement and new-ness is not at all bad, one tends to limit the concept of change to this analogue “+” and “—“ concept. Whereas, if we really look at it, change is more of a quantum phenomenon where we, as change-makers, exist in several quantum states and on several quantum levels simultaneously. It is from a place of uncertainty, where each choice we ever made or ever will make exists, from which we operate and cause quantum entanglement which result in the experiences we perceive as “real” and “determined”.

If we are to begin to grasp the complex system of “change”, we must consider the infinite possibilities of each human consciousness, its individual challenges and the final, peaceful, blissful conclusion, which requires us all to be deeply connected with each other. The butterfly effect—a simplistic perspective on the infinite possibilities of each choice and its long-term impact on the entire world is quite apt and can be as good an explanation as any when confronted with the question—“how can my choice impact the whole world”.

The entanglement and eventual collapse of infinite realities into the single “perceived reality” is based on all conscious life forms on earth (and possibly the universe) making the exact decisions they make—constantly! This is quite a statement, I concede, however, to reduce this infinite concept into something more tangible, let’s take into consideration, the existence of these words, in this article. Being human, I am aware that I have had ancestors—it is a pre-requisite on this earth—and if all my ancestors (from the beginning of the human race around 250,000 years ago) had not made the exact choices they made, taken the exact paths they did and lived and died exactly as they did, I would not have been here typing these words out for you! Any change in any choice by any one of my ancestors, over the past 250,000 years could have had an impact which could have wiped these words out of existence entirely.

Any choice, which leads to any change, has impact! The impact might be imperceptible in the beginning, however, in the long run, every choice we make has a deep and far reaching impact, not just on our lives, but on all things great and small!

Disposable nappies: The scourge of the Earth

Interesting things come your way when you look away from your focus for a while. While we went about our daily business-creating gorgeous dresses, being creative with left over materials and generally having a good time doing our share in helping save the world, something astonishing came our way, in the form of baby diapers, or more precisely, the volume of their daily usage, per cute baby!


All told, ever since their invention in the late 1950’s, disposable baby diapers have added millions of tonnes of non-biodegradable waste to landfills, the oceans, our drinking water and food… who would’ve thought your own crap (your parents tossed a lot of it away, by the way, as did mine) would come back to haunt you, huh?

So, when we added a baby to our team (to clarify, someone on our team had a baby) we saw, first hand, not only the amount of work it is for new parents (wow!) but the number of diapers one baby needs-DAILY! In case you don’t have the experience yet, here is a number for you on a usual 8 hour working day-5! That’s 1.6 diapers per hour mom and dad put into a working day. That translates to 64 diapers a week, 256 diapers a month…not including diapers for the remaining 16 hours of the day. The math is simple, the number of diapers each baby has thrown away per year, globally, is…well…its exhausting!
Why not switch to organic diapers, bamboo diapers (cloth nappy’s are impossible to manage for any working parent) or any other efficient, eco-friendly “poop-maintenance” apparatus is a natural question, I would ask. The answer, believe me, is undeniably profound-FAMILY BUDGETING!!!! Budgeting takes on a whole new meaning once a baby is in the equation and this is where we found a huge disconnect between the desire to do right by the planet and having enough money to sustain the family.

Basic disposable name brand nappies cost as much as 75% less than organic, eco-friendly ones, especially since all the baby websites are jumping to provide you with massive discounts for bulk buy’s. And believe me, its really not practical to pay through the nose per poop. It becomes difficult for an average working parent to afford the eco-friendly diapers in the long run, and the system is geared to make it as hard as possible and why not, disposable diapers are a $65 billion a year industry!

So here we are, faced with another version of fast fashion vs slow fashion. Who knew, they would throw poop at us!

How Dhirta’s Label LOVE CHANGE is Styling a Healthier Future for Fashion

With her line of sustainable clothing called LOVE CHANGE, Dhirta Rikhye is out to spark a wave of slow fashion among Indian millennials. read more

Conscious consumerism

Sustainability is at the core of evolution, evolution being the slow march towards progress and efficiency. As a species, we have evolved from individual hunters to tribes of hunter-gatherers to villages of agriculturists and beyond. This evolution occurred hand in hand with a conscious realization our species had over time that to survive, we must create systems that work—long term. The invention of agriculture, a sustainable system of producing food, freed up humanity to focus on things other than basic survival. As a naturally curious species, the freedom we won from the daily grind of “hunt-kill-survive” allowed us to focus on our intellect. Philosophies and languages were created to express ideas and thoughts. A universally understandable system of symbols was invented which has evolved over centuries to provide a platform on which our scientific theories can be expressed, challenged and improved upon—essentially, a system that can evolve sustainably in tandem with our ever increasing understanding of the planet and the universe.

One of the reasons why we are at the top of the food chain is our instinct of curiosity. Given enough time, we are instinctively (and curiously) able to create robust, efficient and sustainable solutions to everyday problems. Ironically, however, each time we achieve a level of progress, we invariably wind up ignoring this instinct. A basic study of history shows that previous attempts at “civilization” have followed the same steps—a “civilization” rises out of chaos, creates various systems that allow it to thrive and then, eventually, begins to neglect these systems, which leads to an eventual decline. The decline too, follows a pattern of overpopulation, denial and an indiscriminate use of resources. The people who created the systems that fuelled the initial rise to power usually become either over dependent on the systems to produce results or too comfortable with the gratification that the systems bring. What swiftly follows is a near dogmatic adherence to previously held beliefs with no room for discussion and evolution. Demands and desires begin to out-weigh intelligence and sensitivity and the systems, once built to sustain progress, become its undoing.

The current phase of human planetary civilization is probably the largest and most sustained progressive step we have taken in recorded history— predominantly because we have used science and invented technology. We have systematically industrialized as many aspects of our lives as we can in order to free up our time, by reducing the need for manual labour and maximizing output. This mechanization and industrialization has had far reaching effects, but the sheer size of the planet ensured that the ever-expanding human empire did not feel the catastrophic results of indiscriminate expansion directly for a long time. While we are all sensitized to the horrors of wars and epidemics, never in history have we realized the scale of environmental havoc that has been wreaked in the name of progress.

It is widely accepted (and literally perceived) that the weather is changing—rapidly and mostly adversely. While many opponents of the global warming phenomenon would like to live in denial, the intensity of the weather has seen a rapid change over the last few decades. Air pollution is out of control in the “production friendly” parts of the world—mainly India, China and Bangladesh where air and water pollution levels are alarming. The entire eco-system has begun to change in these countries—rivers have changed colour, children are being advised to stop playing outdoors, the elderly are being over medicated and the working class is being kept busy with their ever-mounting debts—thanks, most of all to the unsustainable consumerist lifestyle being propagated through every media channel possible. Our lifestyles have become un-sustainable to the point where we are in a collective “Stockholhm syndrome”—harbouring a love for the very things that not only cause us harm, but also keep us enslaved.

Being enslaved to unnecessary comfort and apathy, however, is a choice.  As a revolutionary thinker once pointed out, we can choose to emancipate ourselves from mental slavery and free our minds. The tyranny imposed by desensitization can be overcome with curiosity. Curiosity is the catalyst that has propelled the human race from the beginning. And it is curiosity that can be our guide, if we just pay attention to that—our most basic instinct.

We must learn—learn to teach ourselves where our “things” come from. We must assess the “real” cost of the physical adornments we choose through understanding the environmental impact that our clothes and accessories have. This is no small task and like any knowledge that is worth gaining, it requires patience and a realization—a realization that compels every sensitive human to question the status quo.

So choose awareness, not dogma. Choose research, not hearsay. Choose love, not apathy. Embrace positive change and watch in wonder as positive change embraces you!


The visual we experience when the word “Holi” is uttered.

Holi, while a playful and fun festival, is deeper than just smearing colours on each other. The spirit behind the festival is one of spiritual enlightenment—the realization and belief that underneath it all, every individual life form is a small, yet integral part of a larger system.

The Holi colours, created by artful and precise manipulations of a variety of natural herbs, spices and flowers are symbolic of the living world we perceive. The invisible hand that has crafted the world has created fantastic possibilities of life through a careful and deliberate mixing of cosmic and spiritual energies.

The festival of Holi is one of gay abandon—where people from all over are welcome to laugh, play and share in the festivities. The free and deliberate intermixing of energy through the free and deliberate intermixing of life is the essence of Holi.

Holi marks the onset of that joyous time of year where life is liberated from the cold, oppressive cover of winter—a time of joy, love and emancipation.

Nature expresses the onset of each spring with a vast outpouring of vitality and it is the vitality of life’s eternal and unending, although forever evolving source that directs each life form in tandem with the change in season. And, just as spring symbolizes a discarding of the old and worn out, LOVE CHANGE™ hope to symbolizes a discarding of the wasteful, archaic and selfish practices propagated by the fashion industry.

We, the team of LOVE CHANGE™ hope that this Holi symbolizes the ushering in of an era of responsible fashion and responsible consumption so that all life on earth can bask in a cheery and positive new season full of joy, positive change and most of all—LOVE!

Happy Holi! 

The purpose of change

The average life form lives through systems. Animals migrate, hibernate and procreate based on natural “laws” which are followed through instinct. Therefore, it is safe to imply that it is instinctive for humans, too, to follow set patterns in life. To follow the rules without question or reason is how the world survives and, arguably, thrives. The planet rotates and revolves, day after day. We KNOW, that the sun will rise, the moon will shine and the clouds will rain. This is all we know and this is all we wish to know. That is the natural order of everything. What we don’t see, or wish to acknowledge, is that this dynamic system is independent of the life forms that have come to treat it as the gospel of truth. It is a dynamic system that operates intrinsically for and of itself, alone, and has the ability to change when it sees fit, without consultation or regard for the creatures living and thriving on it.

The “survival of the fittest” theory defines the “fittest” as the most “adaptable”. Nature insists we constantly adapt to it and in our attempt to understand and assimilate this fact, we have tried and quite ingeniously  managed to create static rules for a dynamic system. The concept itself is a bit of an oxymoron, but we believe it works because we have harnessed the power of “predictability” and it is predictability, therefore, that is most valued in all the major governing systems we see around us. Being unpredictable, while exciting and intriguing, is not a favored quality in any system—human or mechanical. The essential unpredictable nature of change, therefore, makes it an uncomfortable concept.

Change, therefore, is not always good—not immediately, anyway.

Change, when un-tempered with purpose, can be devastating. This is another truth we are all instinctively aware of—through history—personal and acquired. This is one of the primary reasons why, instinctively, most people are averse to change—not because we lack purpose, but because us ordinary folk have been convinced that purpose is an esoteric concept and is hard to articulate—to both others and ourselves. At best, we can describe our aim and hope our described “aim” is in the same zone as the purpose we feel.

It is because of this that we find comfort in order. An orderly life, lived within the external framework of job, payday and consumption allows us to gain the various advantages our civilization has to offer us. However, this routine is empty. Life demands more.

As conscious beings, our daily routine needs to follow conscious thoughts and actions and it is because of this consciousness that any change we wish to make is inherently based out of purpose—a purpose to adapt and perhaps, to improve.

This, too, is the purpose of LOVE CHANGE™.

Our name signifies our inherent desire to improve not only our daily experience but ourselves as well. As a company based out of a developing nation, we have had the painful opportunity to witness, first hand, the utter devastation unbridled and un-tempered change can impose to our surroundings and our environment. Our country has witnessed a “consumerism explosion” over the past two decades. To top this sad fact and to feed our growing economy and acquired consumerist behavior, we have begun to compete with our neighbors and are trying to become a production hub for the world. All this has come at a grave cost to our environment. Our cities are polluted beyond measure, our rivers, once the lifelines of our great and rich culture, have been reduced to drains. Our forests are being leveled to meet our land requirements for the non-stop cultivation of cash crops that are spun faster and faster into industrial fabrics which are then dyed using poisonous chemicals which are harmful to the wearer and continue to cause pollution throughout their life-time, which, due to fast fashion, is extremely short lived in a wardrobe. This situation is an undeniable example of change lacking conscious purpose. Change for the purpose of change is an expression of discontentment with what you have or perhaps just of boredom. To love change for the sake of change alone is incomplete. Change, in itself, cannot have value—neither personal nor cultural.

Change gains value when it is the result of the pursuit of a purpose and the pursuit driving the purpose of LOVE CHANGE™ is creating timeless and enduring designs for the conscious wearer. Each design is intended to become an heirloom—to be preserved with care and love. Our fabrics are robust and low maintenance. They are built to last and are designed so that the wearer can maintain them with ease. Our purpose is to remind the world that great looking clothes are great not only because of the way they look and feel, but also because of their inherent longevity. For full disclosure, we must admit, each garment you purchase will last a you a very long time, so be patient with it—or not. Either way, our clothes are here to stay in your wardrobe and your memory as a reminder that great things do come at a cost, but that cost does not need to be detrimental to the environment.

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